December 2025

Adventure tourism is moving from the margins to the mainstream across the Gulf. What was once considered a niche segment-favored by thrill-seekers and outdoor enthusiasts, is now becoming a strategic pillar of national tourism strategies and a central driver of economic diversification. With the GCC adventure tourism market projected to grow from US$18.6 million in […]

Adventure events are quietly reshaping how destinations emerge, evolve, and position themselves on the global stage. What once belonged mainly to endurance communities: obstacle races, desert challenges, mountain treks, long-distance runs, has grown into a powerful tool for revealing a landscape’s potential, activating local economies, and accelerating tourism development. In regions such as the Middle

Adventure tourism is entering its strongest growth phase in history. The global adventure tourism market is projected to rise from 324.9 billion US dollars in 2022 to nearly 2 trillion US dollars by 2032, growing at an annual rate of more than 19 percent. As travelers shift away from saturated, overcrowded destinations, a new landscape