Warrior Group supported Etisalat in delivering a high-impact mobile climbing wall activation designed to attract, engage, and challenge participants in a dynamic brand environment. As a visually striking and physically interactive feature, the climbing wall became a focal point of the activation space, drawing in crowds, encouraging participation, and reinforcing Etisalat’s energetic and forward-thinking brand identity.

Our scope included full delivery, installation, and on-site management of the mobile climbing wall, ensuring a safe and seamless experience from setup to teardown.