COMPANY EVENT

WARRIOR GROUP LAUNCHES THE PARTNERSHIPS AND INVESTOR ROUND AT FUTURE HOSPITALITY SUMMIT SAUDI ARABIA FOR WYLD.

Warrior Group launches the partnerships & investor round for WYLD, its new adventure-led hospitality brand, at Future Hospitality Summit Saudi Arabia.

JUNE 2026 | Riyadh, Saudi Arabia

Warrior Group has formally launched the partnerships & investor round for WYLD, its new adventure-led hospitality brand, at Future Hospitality Summit (FHS) Saudi Arabia, opening a new chapter for the Group as it brings its adventure destination expertise into hospitality.

The launch introduces WYLD to hospitality investors, developers, strategic partners, and industry leaders gathered at one of the region’s most influential hospitality investment events.

Developed from Warrior Group’s extensive experience designing, building, and operating adventure attractions, destinations, and experiences across the Middle East, WYLD represents a new approach to hospitality where the guest experience is built around adventure, nature, wellbeing and exploration, while the wider WYLD model also supports training, skills development, and long-term operational capability.

WYLD has been created to respond to the growing global demand for experience-driven travel. Combining accommodation, outdoor adventure, curated experiences, and destination programming, the brand aims to deliver transformative stays that go beyond traditional hospitality models.

The launch opens conversations with strategic partners and investors as Warrior Group looks to grow the WYLD portfolio across regional and international markets.

For decades, Warrior Group has been creating places and experiences that push boundaries and inspire people. Through that journey, we recognized a gap in the market: hospitality and adventure have traditionally existed as separate experiences. WYLD changes that. We are creating a new category of adventure-led hospitality where every aspect of the guest journey is intentionally designed around exploration, challenge, connection, and transformation.

Troy Gillham

CEO & Founder, Warrior Group

Future Hospitality Summit Saudi Arabia provides an important platform for introducing the WYLD vision to the market, bringing together leading investors, developers, operators, and decision-makers shaping the future of hospitality throughout the region. Through WYLD, Warrior Group is bringing its adventure expertise into the hospitality sector with a brand designed for people and planet looking for more meaningful travel experiences.

About WYLD

WYLD is an adventure-led hospitality brand, part of an adventure platform being developed by Warrior Group, a UAE-based multi-division hospitality and infrastructure group.

Learn more https://discoverwyld.com/

About Warrior Group

Warrior Group is a leader in adventure destination development, construction, operations, hospitality, and events. With more than 30 years of experience across the Middle East and Europe, the Group designs, builds, and operates world-class attractions, destinations, and experiences that inspire communities and unlock long-term value.