Being the leading company in adventure industry has its advantages. With years of expertize of adventure site development and operation, we’ve gathered a treasure trove of knowledge about all things adventure-related. We’re excited to share this wealth of insight with you. Scroll through to discover what’s most important to your adventurous spirit.

Adventure tourism in the GCC is no longer a niche that is booming and becoming a pillar of national growth strategies. Saudi Arabia’s Vision 2030 aims to welcome 150 million annual visitors, while the UAE continues to expand its

The GCC is experiencing a surge in adventure tourism. Ambitious developments across the region, from Saudi Arabia’s emerging adventure hubs to new multi-activity destinations planned under Vision 2030, are reshaping how visitors explore nature and culture. But building the

For years, luxury resorts defined tourism in the GCC. Dubai’s five-star towers and AlUla luxury heritage attracted travelers seeking indulgence and prestige. But today, the market is shifting. Guests increasingly want experiences that immerse them in nature, culture, and

As tourism mega-projects sweep across the GCC, a new frontier is emerging not in glass towers or sprawling malls, but in rugged mountains, quiet coastlines, and untouched landscapes. Governments and developers are realizing that today’s travelers don’t just want

As the global travel industry rebounds with renewed momentum, the GCC is positioning itself not just as a luxury destination but as a global leader in adventure experience-led tourism. With travel expenditure forecasted to reach $350 billion in the

The hospitality landscape is undergoing a seismic shift. For decades, success in the hotel sector was measured by room comfort, star ratings, and service efficiency. But today’s travelers, especially the next generation of high-value explorers, are rewriting the rulebook.

In the world of destination development, few segments are growing as fast—or evolving as strategically, as adventure tourism. From aerial ziplines in the UAE to lodge-to-lodge trekking in Peru, the global adventure tourism market is forecast to surpass USD

As the GCC positions itself as a leader in experience driven tourism, one challenge stands out: extreme heat. Temperatures that can reach past 50°C don’t deter developers, instead, they inspire innovation. Today, a new generation of climate-resilient adventure parks

Across cities in the GCC, there’s a growing demand to reimagine public spaces not as passive areas, but as active environments that engage communities, attract visitors, and support year-round usage. Urban adventure concepts offer a compelling solution, blending entertainment,

We’ve entered a transformative era, where travelers are no longer satisfied with passively experiencing a destination. They want to feel it. Move through it. Be changed by it. And in this age of transformation, the most powerful destination brands

As global travellers seek more meaningful and adrenaline-fueled experiences, adventure tourism is becoming one of the fastest-growing segments in the travel industry. But while traditional destinations like New Zealand and Costa Rica have long dominated the space, a bold

Adventure tourism in the GCC has rapidly transformed into a powerful economic engine, redefining urban landscapes, conserving the environment, and enriching local cultures. From breathtaking desert escapades to adrenaline-fueled mountain adventures, the GCC is turning into a global hub