Desert Warrior Challenge

SCOPE :

Design
Concept
Build
Event Management
Sales and Marketing

About the brand

In 2014 Warrior Group developed our flagship obstacle course race brand- Desert Warrior Challenge (DWC). Launching in October of the same year, DWC was Dubai’s first event of it’s kind and still stands as the country’s only surviving homegrown brand.

Over the past 7 years, the event has been held in cities such as Ajman, Dubai, Abu Dhabi, and Ras Al Khaimah with plans of further expansion throughout the region.

And now Desert Warrior Challenge is back with it’s 10th edition on November 19th on Al Marjan Island in the emirate of Ras Al Khaimah!

The key focus points for the brand are to deliver exceptional experiences on and off the course, provide adrenaline-fueled obstacles that excite our customers and create a community that loves obstacle courses as much as we do.

Customer Testimonial

“The Desert Warrior Challenge is our favorite obstacle course event. There are always challenging obstacles and the atmosphere is great.”

Matthew Rogers

Custom warrior