September 2025

Adventure tourism in the GCC is no longer a niche that is booming and becoming a pillar of national growth strategies. Saudi Arabia’s Vision 2030 aims to welcome 150 million annual visitors, while the UAE continues to expand its global tourism footprint with ambitious infrastructure and experience-driven projects. In this environment, adventure destinations are more […]

The GCC is experiencing a surge in adventure tourism. Ambitious developments across the region, from Saudi Arabia’s emerging adventure hubs to new multi-activity destinations planned under Vision 2030, are reshaping how visitors explore nature and culture. But building the attractions is only the beginning. The real challenge is how they are operated. At Warrior Group,

For years, luxury resorts defined tourism in the GCC. Dubai’s five-star towers and AlUla luxury heritage attracted travelers seeking indulgence and prestige. But today, the market is shifting. Guests increasingly want experiences that immerse them in nature, culture, and adventure. This evolution has given rise to adventure-driven hospitality, a model that combines lodging with direct